Friday, January 13, 2017
Cheddar Announces New Millennial-Focused Business Network To Launch On Pluto TV
JANUARY 13, 2017, NEW YORK and LOS ANGELES — Cheddar, the popular live and on demand network, today launched a business news network on Pluto TV, the leading OTT destination for free television in America. Cheddar is programming the millennial focused network with its live shows, Opening Bell and Between Bells, which are broadcast from the trading floor of the New York Stock Exchange and the Sprint Flatiron Building Store.
Content on Cheddar’s channel will be accessible to more than 5 million Pluto TV monthly active users across web, mobile and connected-TV devices including Roku, Apple TV, Android TV, Sony PlayStation and Microsoft Xbox.
“Cheddar’s Pluto TV network will cover so many topics our viewers care about including the latest products, the changing media landscape, and tech culture from the top executives shaping it,” said Tom Ryan, CEO of Pluto TV. “We pride ourselves on bringing viewers TV they are passionate about so Cheddar fits perfectly.”
“Pluto TV has built an incredible live television service,” said Jon Steinberg, CEO of Cheddar. “It’s perfect for watching live linear content from the major traditional video content producers as well as digital players. We plan to be the leading business news network for millennials on Pluto TV.”
Cheddar is proud to bring its legacy of high profile guests to their new network, including Ford CEO Mark Fields, CBS Chairman and CEO Les Moonves, incoming Starbucks CEO Kevin Johnson, Twitter CFO Anthony Noto, presidential candidate Gary Johnson, Akon, Zillow CEO Spencer Rascoff, Twitch co-founder Justin Kan, and Twilio CEO Jeff Lawson, to Pluto TV’s airwaves. It also had execs from a wide range of startups, including Atlassian, DraftKings, Juicero, HelloFresh, Lyft, Evernote, and, of course, Pluto TV.
About Cheddar
Cheddar is a live video news network focused on covering the most innovative products, technologies, and services transforming our lives. The network covers this news through the lens of the companies and executives driving these changes. Cheddar broadcasts from Post 10 on the floor of the New York Stock Exchange and the Sprint Flatiron Building Store. It is available on Sling TV, Amazon, Vimeo and Twitter. The company was founded by Jon Steinberg, President and Chief Operating Officer of BuzzFeed from 2010 to 2014. Its investors include Lightspeed Venture Partners, Comcast Ventures, Ribbit Capital, and Homebrew.
About Pluto TV
Pluto TV, the leading free OTT television service in America, carries and programs more than 75 channels in partnership with major TV networks, movie studios, publishers and digital media companies. Millions of viewers tune in each month to watch premium news, TV shows, movies, sports, live events, cartoons and trending digital series. Download the Pluto TV app free on mobile, web, and living room devices including Roku, Apple TV, Android TV, Playstation, Xbox and more.
Headquartered in Los Angeles, with offices in Berlin, New York City and Silicon Valley, Pluto TV is backed by USVP, ProSiebenSat.1 Media, Scripps Networks, Sky, Luminari Capital, Chicago Ventures, Terry Semel’s Windsor Media, United Talent Agency and other prominent investors.
