Information We Collect and How We Use it
We typically collect Personal Information and other data from you, and use that information in the following ways and as otherwise communicated to you from time to time (subject to your consent when required by applicable laws).
Users are free to view most content on Pluto.tv without registration. Users that decide to register for our Services—whether as a viewer, private channel operator, or otherwise—must provide certain Personal Information. For example, when you register for access to our Services, we typically collect your full name, email address, and any other Personal Information you provide during the registration process. We use this information primarily to manage and support your account, to provide our Services, and for other internal account and customer management purposes. We may also use this information for our marketing and promotional purposes, including serving, tailoring, and managing advertisements.
Our Services may allow you to log in or register using a third party service such as Facebook. This ‘single sign-on’ feature allows us to conveniently create an account for you and allows you to log in using familiar credentials. Through this process, we may collect your name, email, and any other information provided to us by the single sign-on partner. We will not collect your password for that third party service, so if you forget your password, please coordinate with the appropriate third party. Note that we may link information we are provided from a social media or third party platform with other information we or our third party service providers hold about you, and you may share information with those parties, as described in the “Content Sharing” section below.
Please remember that any content you upload on a public portion of our Services, along with any Personal Information or content that you voluntarily disclose online in a manner other users can view (on discussion boards, in messages and chat areas, etc.) becomes publicly available, and can be collected and used by anyone.
Finally, we may offer rewards or other incentive programs for our registered users. These programs may allow you to earn rewards in exchange for certain actions or achievements. We may track and link to your user profile the information provided in the course of these programs, and may use this information to tailor content to your preferences.
Viewing Data & Audience Measurement
Regardless whether you register for the Services, we may collect certain information relating to the use of our Services, content viewing history, and related metrics about how users view content available through our Services. For example, we track what channels and specific content individual users view, how long a user watches those channels and content, and other information and similar metrics relating to users’ viewing history. You may also create a watchlist or subscribe to given content. While this information does not identify you personally, we may link this data to a device profile, or registered user’s profile and to a device/browser profile (as described in the Cookie and Similar Technology Policy and Browser, Device and Network Information section below).
We, or our third party partners, may also collect information relating to audience measurement and similar ratings services. These services are used to analyze the number and demographics of viewers of various content we may feature on our Services. To learn more, please visit Nielsen.com or see below regarding your choices with respect to these services.
We track this information so that we and our third party partners can determine what content is most interesting and relevant to our viewers, improve our channel lineup, understand and improve our Services, deliver more relevant advertisements and commercial content, and other similar purposes. We may also use this to personalize the Services to specific users or devices (including any other devices we associate with a given user or device). For example, we may suggest content or titles that may be of interest, organize your guide to show the most relevant channels/titles, customize notifications or in connection with marketing communications advertisements on our Services or third party sites (see the “Advertising” section below for more details).
We, and certain third parties operating on or through our Services, may engage in online behavioral advertising. This form of advertising includes various parties and service providers, including third party data controllers, engaged in the processing of Personal Information we hold about you, or provided by third parties, including information about the content you view or preferences inferred through your use of the Services. This information is analyzed to provide you with more relevant or personalized advertising.
The parties that control the processing of Personal Information for behavioral advertising purposes may build a profile of you containing this information, and may be able to identify you across sites, devices, and over time. These services may also track whether you view, interact with, or how often you have seen an ad, or whether you complete a purchase for goods or services you were shown in an advertisement. In some cases, these parties may also develop and assess aspects of a profile about you to determine whether you are a type of person a company wants to advertise to, and determine whether and how ads you see are effective, and may augment your profile with information derived from these observations. See the “Your choices” section below, or our Cookie and Similar Technology Policy for more information and how you can exercise your choices regarding these services.
Browser, Device and Network Information
Regardless whether you choose to register for the Services, when you use our Services, we collect information relating to your browser, device, network, and other similar information. For example, we collect Personal Information such as your device’s IP address and certain identifiers (including, in the case of our mobile and connected TV applications, your device’s unique advertising ID, device ID, or similar, identifier), as well as other information about the device, such as device type, network information, screen resolution, OS version, browser and version, network, etc.
We may collect this information from other devices on your network, and we may link all of this information and create, or receive from third parties, unique identifiers that identify your device, or your household (including information regarding other devices you have used to access our Services or the services of our third party partners that are on your household network). We may link this information to registered users’ profiles, and/or link this information to profiles containing information about the devices you use to access the Services. We use this information to provide a consistent experience across the devices you use, help ensure that our content is displayed properly, understand how, where and which devices access our Services, customize and tailor content and advertisements to our users’ profiles and preferences, and improve the overall quality and delivery of our Services.
We may also log click-stream or similar data for purposes of system administration, to improve our Services, to report aggregate information to our advertisers, and for other uses related to the Services. Click-stream data is information collected when you request pages from our Services, and may include information such as the page served, the time, the source and type of browser or application making the request, the most recent page view, what you clicked on in order to arrive at our Site or certain content, and other non-Personal Information about how you navigate, use, and interact with our Services. This data helps us analyze how visitors arrive at our Services, what type of content is most popular, what type of visitors are interested in particular kinds of events, content, advertising, and the like.
We may implement features that allow you to share what you are watching or have watched with third parties, social media platforms, or others (including parties that you may use for third party sign-on or registration, as described above). These features may require you to opt-in using the functionality offered through our Services, or that of the third party platform. When you choose to share this information, you may be subject to third parties’ privacy policies, and the information you choose to share may be made public in accordance with those policies. Please review any third party policies before allowing sharing with any third parties or the use of any sharing functionality.
The majority of our Services are neither directed at nor intended for use by minors. However, a limited number of channels are directed at children. On these channels, we collect only a limited amount of Personal Information, as permitted by the Children’s Online Privacy Protection Act (“COPPA”). Specifically, we collect IP address, device identifiers, certain unique ID numbers, and limited viewing information. We use this information in connection with the delivery of the Service and content, in connection with the delivery and frequency-capping of contextual advertisements, for the security, integrity, and internal operation of the Service, and as as otherwise permitted under COPPA or applicable law. We may share this information with service providers providing services on our behalf (as described below), however, we do not allow sharing with third parties engaged in behavioral advertising, that are will create a profile of viewers of these channels, or for other commercial purposes. We may also share this information with parental consent, as part of a business transaction or corporate event, or for certain extraordinary reasons, such as legal compliance (please see the sharing section below for details on these forms of sharing.)
If you enter a contest, sweepstakes or other promotion
When You Contact Us
If you contact us through our Services, Pluto collects Personal Information, such as your email address, and any other information you provide in the contact form. If you contact us directly, for example, regarding a product you would like to learn more about, we will send you information relevant to your request or contact you about that product, and we may send you additional communications about that product or other products provided by Pluto, our partners and affiliates. If you contact us regarding other matters, we will use your contact and other information you choose to provide only in the context of your inquiry or request.
When You Sign Up for a Mailing List
When you sign up for updates about our Services or join our mailing list, we will collect Personal Information such as your email address and any other information included on the sign up form. We will use this information in order to send you information about our Services, as well as other promotional offers or content that we believe may interest you.
Other Sources of Personal Information or Data
If we receive Personal Information or data from you through our Services other than as described in this Policy, it will still be used and managed in accordance with this Policy, unless otherwise stated at the time you provide the information.
With Whom We Share Your Personal Information
We generally share your Personal Information as necessary to provide our Services, and for the purposes set forth in this Policy. We reserve the right to share your Personal Information with any of our current or future affiliated entities, subsidiaries, and parent companies. Except on Pluto’s “kids channels” (described above) we may also share your Personal Information, including viewing data, data collected under our Cookie and Similar Technology Policy, automatic collection data, and other information we hold about you with trusted third parties for marketing, advertising, or other commercial purposes, and we may allow third parties to deliver marketing, advertising, or other content through the Services for commercial purposes. We or these third parties may also share this information with third party providers that augment this data with additional information relating to your advertising preferences. We may also disclose aggregate data (e.g. viewing data) with certain licensors of content or operators of services available through the Services (e.g. private channels).
We may, without your consent, share Personal Information and other data with service providers who provide certain services on our behalf, or in the other circumstances noted below. For example, we may share certain Personal Information we collect with third parties such as providers of data hosting or processing services, payment processors, or other service providers. We also reserve the right to share any information we possess or data derived from it with service providers or other third parties if such information has been reasonably de-identified.
In the event that we go through a business transition, such as a merger, acquisition, liquidation or sale of all or a portion of our assets, customer data, including Personal Information, will, in most instances, be part of the assets transferred, or may be disclosed (subject to confidentiality restrictions) during the due diligence process for a potential transaction.
It is possible for you to use our Services without registration, however, we require the processing of certain Personal Information (such as your IP address) in order to serve the advertisements that keep our Services free. To the extent required by law, you may choose to opt out of sharing with any other parties with whom we may share your Personal Information; however, you may be required to cease your use of the Services and delete your account in order to exercise this choice.
To opt-out from marketing emails, simply unsubscribe from the email newsletters or similar communications by clicking on the unsubscribe link in the email or indicate your preference by contacting us at firstname.lastname@example.org. You can control notifications via the settings menu for your OS.
Ratings & Audience Measurement
To opt out of Nielsen’s audience management services, please visit http://www.nielsen.com/digitalprivacy and following the directions provided.
CTV and Mobile Applications
Cookies and Similar Technologies
Accessing, Correcting and Deleting Information
Through your account settings, you may access, and, in some cases, edit or delete certain information you’ve provided to us, including your name and password, email address, location, user profile information, including images, text and videos you have uploaded to the site.
The information you can view, update, and delete may change as the Services change. If you have any questions about viewing or updating information we have about you, please contact us here. We will respond to reasonable requests for access or revision and will provide access to the extent required or allowed by law. However we may decide not to grant access or make revisions where the burden or expense of providing access would be disproportionate to the risks to the individual’s privacy in any given case, or when the rights of others would be violated by granting the access.
Your California Privacy Rights
To obtain a list of the Personal Information that Pluto holds about you, or for residents of California (as and to the extent required by California law) any Personal Information Pluto has disclosed about you to third parties for direct marketing purposes during the preceding calendar year (if any) please send a written, signed request to: 750 N. San Vicente Blvd., Suite 800 West, West Hollywood, 90069.
Finally, to the extent required by California Law, we permit minors under the age of 18 to request the deletion of any content or information that the minor has posted or made publicly available through our Services (if any). To request that information you have made available on our Services be removed, please send a letter or email to the address below with (i) your name, (ii) a complete description of the content you would like removed, and (iii) the web address(es) of the content you would like removed. Please be aware that our fulfillment of this request does not ensure complete or comprehensive removal of the content or information you have posted on our Services.
We use reasonable security measures to protect your Personal Information. We implement and review various physical, procedural and technological safeguards that we believe will keep your Personal Information secure.
Notice for California Users
Under California Civil Code Section 1789.3, California users are entitled to the following specific consumer rights notice: The Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted in writing at 1625 North Market Blvd., Sacramento, CA 95834, or by telephone at (916) 445-1254 or (800) 952-5210.
If you are accessing our Services from outside of the United States, any information provided will be transferred to us or our service providers in the United States. Regardless of where your information is collected or transferred, the information will be treated in accordance with this Policy. You consent to such transfer through your use of the Services.
Changes to this Policy
By using our Services, you consent to the terms of this Policy. We may change this Policy from time to time. We will post the effective date for this and any revised Policy. Accordingly, we recommend that you consult this page frequently so that you are aware of our latest Policy. Your continued use of our Services constitutes your acceptance of any revised Policy.
If you have any questions or concerns regarding our privacy policies, please send us a detailed message to our support team here, and we will try to resolve your concerns, or you may contact our Privacy Officer at email@example.com or via mail at 750 N. San Vicente Blvd., Suite 800 West, West Hollywood, 90069.